The Gulf is undergoing a remarkable transformation — one driven less by oil and more by influence . Countries like Saudi Arabia, the UAE, and Qatar are using sports, culture, and education to reshape how the world sees them, attract global talent, and build sustainable new industries. Saudi Arabia’s Vision 2030 has led the way — from LIV Golf and Formula 1 to investments in major football clubs, and most recently my favorite the ATP is adding a10th. Masters tennis event. The

Saudi Arabia isn’t just building NEOM and futuristic skylines — it’s quietly reshaping how the region does business. Vision 2030 has entered its next phase — moving from big-picture ambition to real, funded projects that need global  expertise. For U.S. and European companies, that means one thing: opportunity. From education and sustainability  to entertainment, tourism, and AI , Saudi organizations are actively seeking partners who bring experience, credibility, and an ope